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Making And Listening To Music Digitally
Making And Listening To Music Digitally
Measuring The Performance Of Internet Radio Stations
Do you in the know which internet radio stations have made it to the top three? You may be curious about the metrics used to determine an internet radio station's rating. What technology is used and how data are validated are quite interesting topics when figuring out which internet radio stations are among the best and most listened to.
Ando Media is a company that evaluates and measures the performance of internet radio stations. Some of its technology includes Webcast Metrics, Ad Injector and PodLoc. It was formed 6 years ago and has been acquired by Triton Media Group just last year. Just recently, it released its ranking for August, the latest that they have so far which is based on the results given by Webcast Metrics platform. Using a platform to monitor audience data, Webcast Metrics enables Ando Media to convert this data to metrics which makes it easier for station, publishers and advertisers to understand. Following, is a list of the three most listened to internet radio stations.
The number one position is owned by CBS Radio Inc. which includes AOL Radio and Yahoo LaunchCast registered to have 160,741 average active sessions. CBS Radio is the largest radio broadcasting company in the United States with in excess of 100 stations. It is a division of CBS Corporation. Its name has been changed as well as its partners through the years.
The second slot belongs to Digitally Imported Inc., it has sixty four thousand average active sessions. This company was one of the pioneers in the internet radio broadcasting industry which has been branded as one of the best electronic dance music radio stations on the internet. It has 32 streaming music channels that play various types of dance songs.
Last but not least, sitting at third rank with 51,419 average active sessions is 977Music.com. Both an online music and online radio station network, it provides eleven streaming internet radio stations playing the hits of the fifties up to the present. It provides the fewest number of channels but boasts the greatest number of active sessions per channel of the top three. This rounds out the three top ranked internet radio stations.
In addition to its great audio experience, 977music has included social networking software that enables its members to connect with each other and share the interest in music. Each member is given his own social media profile on which he can create their own playlist of up to 1,000 songs. There is also a blog section where you can get just the essential information about the music you like as well as the top artist list and their biography for you to learn more about them.
Average active sessions is the main metric used to rank each station, it is the number of listeners that are simultaneously listening to a given station. This data is averaged, over a period of several weeks to give us the average active sessions metric for the time period in question.
With these metrics, each station's performance can be measured and compared to other stations or to its own performance from a different time period.
