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iPhone Application Development: 5 Must-Have 2011 iPhone Apps for Your iPhone
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iPhone Application Development: 5 Must Have 2011 iPhone Apps for Your iPhone
iPhone Application Development: 5 Must Have 2011 iPhone Apps for Your iPhone
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Why Smart Brands Are Turning To Application Development
The importance of ensuring that your business or brand has a good virtual presence is nothing new. Marketers know that the internet is the ideal place to reach a broad, global audience; indeed, at the last count there were well over a billion personal computers registered worldwide. It's a huge number, but it's dwarfed by that of mobile phones. At the beginning of 2011, there were 5.2 billion mobiles in use around the world. With this staggering number in mind, it starts to become clear why so many businesses are now turning their marketing efforts to mobile development.
However, the majority of brands are yet to establish themselves in the mobile market. Spanning technology including internet, message services and apps, the sheer breadth of the technology may be what's deterring prospective users. Application development experienced a boom when iPhone apps first burst onto the scene, but Android and BlackBerry handsets were excluded from this burgeoning market.
Mobile technology still isn't at a point at which one application will automatically work on all mobile handsets, but making it adapt to fit is an easy process. It's actually no more effort than building a single-purpose app and is far more effective. There are two popular methods for achieving a versatile app. A 'driver', which features in almost all modern phones, is the most common way of adapting apps to fit their platform. This processes scripting languages and interprets them in the phone’s native language, meaning that a code only needs to be written once to be used by all varieties of handset. A larger scale translating tool can also be used in the development phase to translate the app into different scripts, meaning that several different versions exist for the various types of mobile.
This focus on application development might seem too narrow, when mobile technology has such a broad variety of functions. Apps should definitely form one part of an overarching strategy, which should include things like optimising your company's website for viewing on a phone's browser. But the reason for the focus on apps is simply that they offer better user experience than any other medium. Whereas a mobile-optimised website is not built specifically for phones, an application is, meaning that it doesn't compromise on quality - this is why it's the most important aspect of mobile development.
Remember, when considering developing a mobile app for your business, that they can serve two distinct functions. An application can serve as a profit-making good. Charging for initial downloads, subscriptions, upgrades and add-ons are all ways of making an app profitable. Alternatively, the brand can be given away for free and used as a promotional platform. This increases the size of your audience, because more mobile users download free apps than pay for them. This broadens your marketing reach considerably. Many companies have successfully used free apps this way.
Mobile development is well worth the effort for your brand, when you consider the scale of the market that it will allow you to reach. Engaging apps are fun to make and fun to use, making them an excellent investment of your marketing efforts.
